Discussions and demonstrations on Beeline’s product strategy, roadmap, and upcoming innovations.

By completing the registration form, you will be automatically enrolled in the four-part series; there is no need to register for each session separately.


Theme 1 – Thursday, Aug 20
@ 3:30pm EST
Theme 2 – Thursday, Sept 17
@ 3:30pm EST

Theme 3 – Thursday, Oct 8
@ 3:30pm EST
Theme 4 – Thursday, Oct 29
@ 3:30pm EST

Event information:

Please join us for a series of discussions and demonstrations centered on Beeline’s product strategy, roadmap, and upcoming innovations. Our goal is to provide a forum for engaging with Beeline’s product experts and to explore the exciting new features being released in the second half of
the year.

The series kicks off with an overview of our Digital Transformation strategy and the three pillars that guide our approach to product development (usability, workforce intelligence, and ecosystem support). The following three sessions focus on each of the pillars and culminate in demonstrations of the new functionality we have built within that theme.

Theme 1:

Strategy overview and feature showcase

Theme 2:


Theme 3:


Theme 4:

Workforce intelligence enhancements

Meet our speakers

Heather Scheffer
Sales Engineer, Beeline

Heather Scheffer is a Beeline Sales Engineer who leads product demonstrations for our clients, prospects, and partners. She is responsible for presenting the capabilities, benefits, value adds, and differentiators of Beeline during the demo process. Heather is located in Fort Lauderdale, Florida, and has been with Beeline since 2015. Prior to joining Beeline, Heather’s experience was focused in corporate recruiting and IT staffing.  

Heather’s evenings and weekends are filled with lots of family time as she has a four-month-old and a two-year-old. Most weekends you can find them at the beach! 

Brian Hoffmeyer
SVP Market Strategies, Beeline

As Senior Vice President, Market Strategies for Beeline, Brian Hoffmeyer is responsible for our global partner ecosystem and ensures that all parties benefit from these highly strategic partnerships. As member of the Beeline strategy team Brian guides new product and market development activities. He is the eyes, ears, and voice of the company to the markets we serve. He listens to clients, prospects, analysts, and partners, and then works to incorporate their feedback into the organization’s brand and products. 

A Certified Contingent Workforce Management Professional (CCWP) with more than 15-years in the industry, Brian is passionate about helping clients, partners, and suppliers use the world’s most advanced and comprehensive contingent management and services procurement solutions to achieve their strategic business goals. 

Our development teams have been hard at work and we look forward to hearing your insights and feedback!

Registration is required to join this event. If you have not registered, please do so now.

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