Beeline Expands Executive Team for Digital Transformation

Beeline Expands Executive Team to Propel Digital Transformation and Business Growth

JACKSONVILLE, Fla., March 7, 2019 – Beeline, a global leader in software solutions for managing the extended workforce, announced today that veteran technology executive Michael Madden has joined the company as Chief Technology Officer, and Todd Pulley, a financial executive with deep international staffing experience, has joined the company as Chief Financial Officer. Both executives will strengthen Beeline’s position as the leading independent provider of contingent workforce acquisition and management solutions. Michael Madden is a highly accomplished and experienced product and technology executive with expertise in the application of agile methodologies and digital transformations. He has more than a decade of C-level experience in multi-billion-dollar companies, including EBSCO Information Services and CA Technologies. Madden is an expert in product and technology strategies for both enterprise and SaaS-based applications and has demonstrated success in creating and implementing software development lifecycles that incorporate continuous integration, continuous delivery, and continuous operations. Madden is a graduate of the University of New Hampshire with BS and MS degrees in math and electrical engineering. Todd Pulley is a seasoned finance executive with over 20 years of leadership experience, including nearly 15 years in the staffing industry. Prior to joining Beeline, Pulley was Chief Financial Officer for Adecco UK, Ireland, North America and South America.  Pulley has a proven track record leading multinational staffing firms and has extensive experience in strategic and financial planning and analysis as well as global audit, tax, and compliance issues.  He has been a Certified Public Accountant since 2000 and received I3 Leadership Certification from IMD Business School, Lausanne, Switzerland. “Our mission is to help customers achieve their desired outcomes by unleashing the potential of their contingent workforce,” said Doug Leeby, CEO of Beeline. “Mike and Todd will provide the technical and financial leadership we need to further this mission, by generating new ideas and ensuring that we have the resources to make a real difference for our customers.”  

About Beeline

Enabling companies to increase profitability and flexibility by utilizing an agile mix of employee and non-employee talent, Beeline provides software solutions that enable companies to source and manage the complex world of contingent labor. As the world’s largest independent provider of non-employee workforce solutions, we have the deepest, most seasoned team of contingent workforce experts in the industry. To learn more, visit

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