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    2026 Design system

    Brand summary

    A high-level overview of the branding across technologies, services and AI.
    Workforce orchestration c@4xd

    Beeline Enterprise

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    Beeline Professional

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    Joinedup by Beeline

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    MBO Partners by Beeline

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    Beeline Supplier network

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    Technologies

    The Corporate brand is used when representing our technologies (products).

    beeline-text_5FA300

    Green - 20*
    #448500

    Beeline Green
    #5fa300

    Mint Green
    #7df98c

    Pastel Mint
    #a8fbb2

    Light Mint
    #dcfde0

    X Light Mint
    #eefff0

    Gradient: Beeline Green #5fa300 to Mint Green #7df98c

    Black Navy
    #000f32

    Navy*
    #001858

    Bright Blue 40
    #034AD6

    Bright Blue
    #0357fc

    Gradient: Black Navy #000f32 to Navy #001858

    Bright Blue 70
    #60A5FA

    Bright Blue 90
    #CCDDFF

    Bright Blue 97
    #E5F0FF

    Neutral 98
    #F2F5F7

    Success story graphic-1
    Icon examples B

    Secondary colors

    #2E3A45

    #63778A

    #97A8B8

    #B4C1CF

    #D0DBE5

    Direct sourcing page image 2

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    Services

    The MBO primary colors are the main feature when representing our services. The corporate brand colors are supporting colors.

    Beeline Professional

    Bright Blue*
    #0357fc

    BP Blue
    #00adee

    BP Icon Blue
    #BEEEF9

    Gradient: BP Blue #00adee to Bright Blue #0357fc

    Success story graphic-2-1
    Icon examples BP
    BP Images with hexagons-2
    beeline-professional-logo-1

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    Supplier Network

    SN Purple
    #6325f4

    SN Purple 2
    #ae00ff

    SN Icon Purple
    #e2c4ff

    Light Purple
    #f5edff

    Gradient: SN Purple #6325f4 to SN Purple 2 #be6cff

    Success story graphic-5-1
    Icon examples SN
    SN Hexagon images
    Beeline Supplier Network_White(1)

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    MBO_partners_2025

    MBO Pink
    #e20072

    MBO Pink 2
    #ff6dfa

    MBO Icon Pink
    #ffbeff

    Light Pink
    #ffeefd

    Gradient: MBO Pink #e20072 to MBO Pink 2 #ff6dfa

    Success story graphic-4-1
    Icon examples MBO

    Green - 20*
    #448500

    Beeline Green
    #5fa300

    Mint Green
    #7df98c

    Pastel Mint
    #a8fbb2

    Light Mint
    #dcfde0

    X Light Mint
    #eefff0

    Black Navy
    #000f32

    Navy*
    #001858

    Bright Blue 40
    #034AD6

    Bright Blue*
    #0357fc

    Bright Blue 70
    #60A5FA

    Bright Blue 90
    #CCDDFF

    Bright Blue 97
    #E5F0FF

    Neutral 98
    #F2F5F7

    Secondary colors

    #2E3A45

    #63778A

    #97A8B8

    #B4C1CF

    #D0DBE5

    MBO hexagon image
    MBO_partners_2025_White

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    AI

    When creating a post, graphic or page specifically referring to AI, use these colors. These colors and icon are what we use when AI appears in our products.

    Purple - 10 #5127A5
    Use: header text + solid icon

    Purple - 30 #6B39D0
    Use: button fill

    Purple - 50 #906ADC


    Purple - 70 #B59CE8
    Use: card borders

    Purple - 80 #DBCDF4


    Purple - 99 #FAF8FF


    Gradient(45º)
    Start: #5127A5   Middle: #6B39D0   End: #F579F8

    AI sparkles

    This is our AI icon. You can download it here.

    JoinedUp

    JU Orange
    #ef6103

    JU Orange 2
    #fdd40d

    JU Icon Orange
    #ffde9b

    Light Orange
    #fff5e9

    Gradient: JU Orange 2 #fdd40d to JU Orange #ef6103

    Success story graphic (1)
    Icon examples JU
    JU Hexagon images
    joinedup_Icon_white

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    Commonalities

    Coming soon