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    2026 Design system

    Brand summary
    A high-level comparison of the corporate and sub-brands. This overview is less detailed but highlights how the brands appear together, what differentiates each one, and the common elements that connect them.
    Back to corporate brand
    All BUs graphic-2

    Corporate    |    Enterprise    |    Professional    |   Supplier Network    |    MBO Partners    |    JoinedUp

    Corporate brand and sub-brands

    The corporate brand and sub-brands each have their own logo, a token primary color and a token neon color. These are their identifiers.

    Corporate brand

    Primary
    Beeline Green
    #5fa300

    Neon
    Mint Green 
    #7df98c

    beeline-text_5FA300

    Sub-brands

    Beeline Enterprise logo

    Primary
    Beeline Green
    #5fa300

    Neon
    Mint Green 
    #7df98c

    Beeline Professional

    Primary 
    Bright Blue
    #0357fc

    Neon
    BP Blue
    #00adee

    joinedup_Icon

    Primary
    JU Orange
    #ef6103

    Neon
    JU Orange 2
    #ffc004

    MBO_partners

    Primary
    MBO Pink
    #e20072

    Neon
    MBO Pink 2
    #ff6dfa

    Beeline Supplier Network

    Primary
    SN Purple
    #6325f4

    Neon
    SN Purple 2
    #ae00ff

    Beeline Enterprise

    Lorem ipsum dolor sit amet consectetur

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    Beeline Professional

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    Joinedup by Beeline

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    MBO Partners by Beeline

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    Beeline Supplier network

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    Differentiators

    Each BUs logo, primary colors and icon colors are their differentiators and are used to highlight which product is being focused on.

    The master brand colors may be used as secondary colors for ANY of the BUs. These colors may be used in small and medium-sized areas, including backgrounds of graphics. They are used to create visual interest and help present information.

    Beeline Enterprise

    Green - 20*
    #448500

    Beeline Green
    #5fa300

    Mint Green
    #7df98c

    Pastel Mint
    #a8fbb2

    Light Mint
    #dcfde0

    X Light Mint
    #eefff0

    Gradient: Beeline Green #5fa300 to Mint Green #7df98c

    Black Navy
    #000f32

    Blue - 80*
    #B9D6FF

    Navy*
    #001858

    Blue - 90*
    #E6F0FF

    Bright Blue*
    #0357fc

    Blue Grey*
    #F5F6FA

    Blue - 60*
    #5FA1FF

    Success story graphic-1
    Icon examples B
    Direct sourcing page image 2
    Beeline Enterprise_White(1)

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    Beeline Professional

    Bright Blue*
    #0357fc

    BP Blue
    #00adee

    BP Icon Blue
    #BEEEF9

    Gradient: BP Blue #00adee to Bright Blue #0357fc

    Success story graphic-2-1
    Icon examples BP
    BP Images with hexagons-2
    beeline-professional-logo-1

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    Supplier Network

    SN Purple
    #6325f4

    SN Purple 2
    #ae00ff

    SN Icon Purple
    #e2c4ff

    Light Purple
    #f5edff

    Gradient: SN Purple #6325f4 to SN Purple 2 #be6cff

    Success story graphic-5-1
    Icon examples SN
    SN Hexagon images
    Beeline Supplier Network_White(1)

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    MBO

    MBO Pink
    #e20072

    MBO Pink 2
    #ff6dfa

    MBO Icon Pink
    #ffbeff

    Light Pink
    #ffeefd

    Gradient: MBO Pink #e20072 to MBO Pink 2 #ff6dfa

    Success story graphic-4-1
    Icon examples MBO
    MBO hexagon image
    MBO_partners_2025_White

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    JoinedUp

    JU Orange
    #ef6103

    JU Orange 2
    #ffc004

    JU Icon Orange
    #ffde9b

    Light Orange
    #fff5e9

    Gradient: JU Orange #ef6103 to JU Icon Ornage #ffde9b

    Success story graphic-3-1
    Icon examples JU
    JU Hexagon images
    joinedup_Icon_white

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    Commonalities

    Coming soon